Fractional / Contract CMO / Marketing Consultant
For the SME or Startup who needs a marketing booster but is just not ready to take on a full time CMO,
I will assist with all or part of the below, depending on your needs at hourly, daily or weekly rates that suit your budgets.
3 Month Marketing Plan
Aligned with your company objectives and key results goals for the year and coming quarter, here's what I'll set up with you.
Client Personas
- Creating detailed fictional profiles
of your ideal customers.
- Defining key characteristics such
as age, gender, job title, interests,
and pain points.
- Incorporating behaviour patterns
and preferences to understand
how these personas make
purchasing decisions.
Segmentation
- Grouping your audience into
distinct segments based on
shared characteristics.
- Tailoring marketing strategies and
messaging to each segment to
increase relevancy and
engagement.
1
Marketing
Research
& Analytics
Competitive Analytics
- Identifying and studying
competitors in the same market
or industry.
- Analysing competitor strengths
and weaknesses, including their
products, marketing strategies
and market share.
- Evaluating the competitive
landscape to find opportunities
for differentiation and marketing
positioning.
Marketing Research
- Gathering data and information
about the industry, market trends,
and customer preferences.
- Collecting and analysing data on
market size, growth potential, and
customer demographics.
- Conducting surveys, interviews,
and using data sources to gain
insights into the market.
Marketing Strategy
- Create a comprehensive
marketing strategy tailored to
goals and target market.
- Define key performance indicators
(KPI's) to measure success.
Product Positioning
- Value proposition.
- USP
2
Strategic
Development
Product Launch Strategy
- Plan and execute product launches, including
pre-launch, launch, and post-launch activities.
- Coordinate launch events and promotions.
Influencer Marketing
- Identify relevant influencers in your client's industry.
- Collaborate with influencers for product
endorsements and reviews.
5
Product
Launch & Promotion
Content Strategy
- Create Multi Channel Framework.
- Value over Product.
- Client Centric approach.
- Content calendar for consistency.
Messaging and Copywriting
- Craft persuasive messaging and
compelling copy for marketing
materials, websites and
advertisements.
- Ensure consistency in brand voice
and messaging.
- Compile lead magnet cornerstone
and building block content for the
quarter aligned to strategy.
3
Content & Messaging
Website Optimization
- Analyse and optimise your
website for user experience and
SEO.
- Implement necessary changes to
improve website performance.
Social Media Strategy
- Develop a social media strategy
and content calendar.
- Manage and create content for
social media platforms to engage
the audience.
Paid Advertising
- Create and manage advertising
campaigns on platforms like
Google Ads, Meda Ads and
LinkedIn.
- Optimise ad performance for
maximum ROI.
4
Digital
Marketing
Analytics & Reporting
- Set up data tracking and analytics tools.
- Provide regular reports and insights on marketing
campaigns performance.
A/B Testing and Optimisation
- Continuously optimize marketing strategies based on
A/B testing results.
- Suggest improvements and adjustments as needed.
6
Data
Analytics & Reporting
Knowledge Transfer
- Train your in-house team on marketing best
practices.
- Share industry insights and updates to keep them
informed.
- Create Sales Enablement tools and collateral.
- Design and launch customer facing knowledge base.
8
Training & Knowledge Transfer
Budget Planning
- Allocate your marketing budget effectively.
- Ensure that resources are used efficiently for the best
ROI.
Vendor & Partner Management
- Oversee relationships with external vendors, referral
partners, or freelancers involved in marketing
campaigns.
- Ensure quality and timely delivery of services.
