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Product Launches

Business Analytical Tool.png

Situation
Through customer interviews and customer data analytics, it became apparent to me that the opportunity existed for this SaaS cloud based Point of Sale software business to be able to offer their customer business owners a real-time status reporting tool to have reports and analytics wherever and whenever they wanted it.

Task
Prioritize building this product add-on that could then be a PLG, value add or differentiator during deal discussions.

Action
Collate the data sources, scope out the project, hold developer meetings, supply mock-ups for UX team, project manage the build, create marketing collateral. Launch and measure.

Result
Adoption was almost immediate with 78% of existing customers using their instance within the first month. New prospect signings showed a direct impact in shorter time to close sales, and NPS increased to a record rating shortly post launch.

RFM Analysis - Zane Van Rooyen.png

Situation
As part of the company growth objectives, a customer focused PLG product was scoped out using market and customer feedback.

Task
To work closely with the product managers in taking this product to market from a market fit and marketing viewpoint as well as communication, information and education assets both internally and externally to customers and prospects.

Action
Create a multi layered clear communication launch  for this advanced analytics customer behavior monitoring software based on the buying behaviors of our customer's customers. Launch and measure.

Result
100% of the customer trial group purchased this addition within the first 3 weeks of launch. Product became a crucial sales driver tool with sales reaching and exceeding projected targets.

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