Marketing
Situation
As part of the quarterly cornerstone collateral, publish the first of an annual thought leader value content piece on the health of the industry globally.
Task
Goal 1: Compile through customer interviews and research, a customer facing report on the state of the recruiting and talent acquisition industries that is comprehensive, informative and up to date.
Goal 2: Drive leads through having this free-to-download to existing customers, but gated by a form landing page to prospects and website visitors.
Action
Interview, research, compile, creatively design, write the copy, build landing page and Gravit form into HubSpot. Action and measure a multi-channel marketing campaign.
Result
Prospects - Have a high value content lead magnet that drives all marketing campaigns and messaging for the quarter driving top of funnel leads.
Clients - relationship building, retention and return sales conversation tool.
Situation
A client approached me to assist with the "take to market" of their exciting new service offerings. They are the sole importer & distributor of {brand} Back-up Power supply units and have an extensive network of resellers already within their ecosystem.
Task
Goal 1: (B2C) Create awareness and demand from the end consumer who will then go and acquire the product directly from one of your approved consumer facing resellers (ecommerce and physical stores)
Goal 2: (B2B) Drive leads to the companies that will be reselling {brand} Back-up Power supply units .
Action
Targeting: B2B (Medium to large enterprises) - Decision makers: C-Suite, Procurement Manager etc.
Targeting: B2C , People working from home needing an uninterrupted power supply.
Result
A multi-pronged digital and real world content marketing campaign of quality and consistent brand messaging. Both informational and call-to action success.