Sales Enablement Tools
Founding Story    |   Company Profile   |    On-boarding Videos   
Persona Identification   |   Internal comms library   
Partner Comms Portal   |    Use Case Identifying   
Competitor Analysis   |    Training & Product Education   
Customer Insights Feedback   |    Sales Deal Retention Tools   
Product Usage Stats   |    Support Team Product Information   
Competitor Intelligence & Battle Cards   
Customer usage data & trends   |   Customer Success Metrics   
Sales Pitch Slide Decks
 

Why?
Creating collateral for company teams, especially SDRs, AEs and CSMs, ensures consistency, efficiency and unified messaging (talk track). 
It also ensures a focus on customer centric benefits vs features.

Confident and equipped customer facing teams means a stronger deal opportunity.